Experience

• Digital Marketing Manager and Web Designer / Nu Perspektiv Productions / May, 2018 – present

  • Designing share-worthy social media content • Managing social media profiles and communities and improving audience engagement • Maintaining and developing responsive Wordpress websites

• Digital Marketing Manager / Country Bank for Savings / Nov, 2016 – May, 2018

  • Developed and implemented a cross-channel marketing strategy that encompassed social media, email automation, blog posts, landing pages, digital screens, and events. • Increased social media following by 500% and improved engagement by 600% • Technical lead on the redesign of the company website. • Spearheaded new vendor research and acquisition and reduced costs by more than 50% in the process.

• Marketing & IT Manager / Scatzy LLC / July, 2015 – Nov, 2016

  • Expanded email marketing reach through lead generation campaigns on social media that increased subscribers by more than 200% – to over 4,500. • Initiated a marketing strategy that resulted in a 200% increase in website traffic from social media. • Achieved 120,000 + unique website hits in the first 18 months – an average of 6,700/month. • Implemented video marketing campaigns that attracted more than 148,000 video views. • Executed innovative digital marketing strategies including live streaming a movie premiere event via Periscope. • Developed and maintained an automated news aggregation website on Wordpress with e-commerce and membership functionality – hosted more than 30,000 articles.

• Digital Marketing Specialist / Culinary Equipment Company / Nov, 2013 – June, 2015

  • Created lead generation strategies that resulted in a 250%+ increase in email subscribers – to over 5,000. • Spearheaded social media campaigns on Twitter and Facebook and grew followers and fans from 500 to over 50,000. • Improved pay-per-click advertising efficiency by 40% on Google Adwords and Facebook Ad Manager. • Designed and developed 5 responsive websites on Wordpress. • Achieved the #1 ranking on Google for 2 websites on 12 keywords and “long tail” phrases through SEO.

• Operations Manager / ATKA – Cross Channel Marketing Specialists / Dec, 2011 – Nov, 2013

  • Started as an intern and progressed to Operations Manager within 18 months. • Client accounts under my direct or indirect supervision included: Greyhound, The Department Of Arts and Culture, University of Johannesburg, Unitrans, Roodepoort Chamber Of Commerce and Industry, The Rhino Orphanage, PNA, Legend Lodges Hotels and Resorts, and The Bone Collection.